Brazil is known for being one of the most difficult countries in the world when it comes to starting a business. In fact, it is ranked 176 out of 190 countries in this regard. Therefore, entrepreneurs who live in Brazil have a lot of problems they will need to overcome in order to get a new business off the ground. Guilherme Paulus is a native of Brazil who has been able to do this. He was born and raised in the city of Sao Paulo. He decided that in order to become a successful businessman, he needed to go to college. He had trouble deciding exactly what his major would be. He eventually decided to go with business administration. He thought this would be a good major because there were a lot of career options that would be available to him with this particular type of degree.
Guilherme Paulus was approached by IBM and accepted an intern position that was offered to him when he was 20. Four years later, he had a fateful encounter with Carlos Cerchiari. He worked for the government and devised a plan to increase the amount of tourists who travel to Brazil. Paulus thought the idea was very creative and brilliant. However, he did not have the funds needed to invest in the idea. Cerchiari told Paulus that his company would be called CVC. He wanted Paulus to run the entire company. This was an offer that was too good for Paulus to pass up. The company officially opened for business in 1972 in Sao Paulo. The two men worked together until 1976 when Cerchiari decided to leave the company. Read more about Guilherme Paulus at infomoney.com
Guilherme Paulus believed that one of the biggest keys to making his business a success was to open offices in places that have heavy foot traffic. Therefore, he rented offices in large malls that were very busy. He also chose specific locations that were near movie theaters. This strategy paid off because the amount of customers stopping by his CVC locations increased dramatically. It was not long before he started to open offices internationally.
Guilherme Paulus eventually decided to sell more than half of his company for $750 million. He took the company public in 2013. The annual revenue of the company is now over $5.2 million. CVC has 1,200 locations and employs 3,000 people. His story has served as an inspiration to millions of Brazilians who dream of starting their own business and becoming successful.