Luiz Carlos Trabuco Cappi Continues to Improve Bradesco’s Performance

Luiz Carlos Trabuco Cappi, who is among the best business leaders, was chosen in March 2009 to head Bradesco. His appointment came at a time when Itaú Unibanco attained the top spot in the Brazilian banking industry rankings. Backed by over four decades experience in the bank coupled with his cutting-edge leadership skills, Bradesco viewed Luiz Carlos Trabuco Cappi as the man who would strengthen its overwhelming performance left behind by his predecessor Márcio Cypriano.

Luiz Carlos Trabuco Cappi ascended to the presidency of the second largest private bank in Brazil after the departure of Márcio Cypriano, who left after reaching the age limit set by Bradesco. The former president helped the bank to realize unprecedented growth from US $5 billion to US $30 billion in market value.

Having worked for Bradesco in various positions for over forty years, Trabuco has an in-depth understanding of the bank’s culture. He began his career as a clerk at Bradesco in 1969. After serving this position for two years, he moved to the head office of the bank that was situated in São Paulo. Luiz Carlos Trabuco Cappi transitioned through different positions that included executive director and president of Bradesco’s Private Pension Company and president of the bank’s insurance company among others, into becoming Bradesco’s president.

Soon after assuming his role as the president of the bank, Trabuco instituted radical changes that were aimed at revolutionizing the operations of Bradesco with a view of boosting its performance. The creation of a corporate university is one of the steps that the president took to net the best professionals. Employees appointed to management levels routinely gathered at Noble Hall and were expected to contribute their views and plans of improving the bank’s performance.

Trabuco was born in 1951 in Marília and attained his college education in the University of São Paulo. Since ascending into the helm of Bradesco, Trabuco has made significant contributions towards the growth of the bank. Under his reign, Bradesco was able to acquire the Brazilian branch of HSBC at a cost of US $5.2 billion. This transaction earned him MONEY’s Entrepreneur of the Year in the Finance Award.

1 thought on “Luiz Carlos Trabuco Cappi Continues to Improve Bradesco’s Performance”

  1. I believe that there must be a lot of challenges in this aspect, but let us look into the system, we are engage now with so much activities. But with the help of we can be able to increase the link and the hands of our performance. This man is trying to boost our mind set so that we can know hoe things should be done even in an industry. lets appreciate him for his effort and be very termite in everything e do so as to make him happy and give him the pressure to do more

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