Most people approach dating apps similarly. Singles will sign up and upload pictures for their profile. They will browse dating apps and send out a couple of messages. Most of these people will log off and forget that they were ever signed up for that. Others may check back within a couple of days. There are still others that may forget their passwords and lock themselves out of their accounts. All in all, most people that sign up for dating apps will typically check for about 48 to 72 hours within initially signing up. After this they will be less likely to continue checking their account daily for any signs of a potential mate.
Whitney Wolfe has done the research and she is aware that there are many women that are looking for a relationship. She knows that there are lots of men they are sending messages, but she wanted women have a way to narrow down who they were selecting.
Read more: Whitney Wolfe and the Future of Connections
With the Bumble app Whitney Wolfe finally put women in control because they would be the ones that would ultimately say yay or nay the messages that were received. The caveat for this is that have to be done within a 24-hour period. This is something that will keep people interested in this dating app. It would become the type of app that would grow in a tremendous way and totally change the way that people perceived the dating app world.
Whitney Wolfe had a great advantage because she already knew what the competition was doing. She had already been part of the dating app industry and she knew just how stagnant the dating app were. Whitney Wolfe did not want to be another number in the dating app count. She wanted Bumble to become a springboard for innovation.
Learn more about Whitney Wolfe: http://www.cosmopolitan.com/career/a59317/whitney-wolfe-ceo-bumble/