EOS Lip Balm; The Fast Company Recap

For many many years, you would be stuck with just plain regular lip balm. If you wanted flavor, you only had a few choices to pick from. Such as mint, strawberry or even watermelon. However, EOS or Evolution of Smooth, evolutionofsmooth.com, began to pop up everywhere. Why? Because it is the second most sold lip balm in the country. Burt’s bees being the first. Mehra is the co-founder of EOS who has a background on Business. While Teller is the founder who has a background and spent time at start up incubators, thinking of different ways to invent new products for the beauty industry.

EOS used something not most companies use. That is the five senses. When you closed or open the cap, you would hear a click. It’s very round and soft to the touch. The design is simple yet very eye catching. If you happened to lick your lips, you can taste the flavor. You could also smell the flavor of the lip balm. EOS lip balm also used organic ingredients to complete the product.

EOS worked very smart on the marketing side. They used social media like Facebook, Instagram and Twitter which targeted the most targeted consumers, such as young adults and adults. The company has moved to invent new products based from the EOS lip balms. Such as, shaving creams and hand lotion. http://www.ulta.com/brand/eos

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